Trademark Classes Explained: Here's How Classes Work and Why They Matter for Your USPTO Trademark Application (PART 1)

This is Part 1 of the Trademark Classes Explained Series. Definitely check back for Parts 2 and 3 if you can (they will be posted next week). Each part of this Series is different. Part 1 is all about how trademark classes work and why they are so important in terms of your trademark fees and protection.

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Commercial Use vs. Intent to Use of Trademarks

This post explores how Use in Commerce Basis (aka “commercial use”) of a trademark differs from Intent-to-Use Basis when registering your trademark with the USPTO. The closely related issues of deciding whether to elect Section 1(a) or Section 1(b) as the filing basis for a trademark application, is intricately connected and will also be considered. To switch things up a bit, I want to approach this topic using a hypothetical scenario.

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Non-Disclosure/Confidentiality & Non-Circumvention Agreements Before the Deal

Sometimes the introductions or preliminary negotiations that take place before the business deal closes and the parties sign on the dotted line can raise flags on both sides of the negotiating table.  There may be a little anxiety or internal struggle about where to draw the line when selling your idea and pitching business opportunities, all without giving away too much...

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